To help adidas rerelease the iconic color blocked ‘adicolor’ range with retailer PacSun, we created the adicolor Street Fair in downtown LA.

The audience lives their best lives on their Instagram feed: they use it to showcase their personal style, as well as inspiring FOMO about the experiences they attend. What better way to showcase a story about color than designing an LA Street Fair through the lens of Instagram from the ground up, letting the audience document the experience from start to finish?

The adicolor Street Fair invited guests to explore engaging, interactive ‘stalls’, each designed around a single (adi)color. The hook was that to earn currency to spend on their experiences, they needed to share, share, share: social currency became the actual currency to unlock the experiences and drive audiences from the fair to in-store.

Our program generated over 28 Million social impressions, and the product sold out across PacSun retailers in LA.