GMC vehicles are known for their quality, which exists in its most pure form on their flagship range, Denali. To bring this level of quality and attention to detail to life, my creative partner and I created an anthem film that united precision focused visuals with a world-first multi-channel audio soundscape, created using the sounds of the vehicle range.

This film premiered at the Detroit International Motor Show on the GMC stand, where we also created 15 additional minutes of content to speak to the full GMC range. It went on to be used at global motor shows for over a year.

Please put your headphones for the full experience.

Password: GMC